Trade Marketing Manager

Имя

Rizvan

Контакты

Доступны бесплатно после регистрации или входа

Общая информация

Город проживания

Алматы

Заработная плата

от 600 000 тнг.

График работы

Полный рабочий день

Образование

Высшее

Опыт работы

8 лет 8 месяцев

Пол

Мужской

Возраст

37 лет   (21 июля 1987)

Опыт работы

Период работы

ноябрь 2014 — по настоящее время   (9 лет 11 месяцев)

Должность

Area Sales Manager

Компания

Efes Kazakhstan

Обязанности

Sales plan achievement (in terms of sell in & sell out).
Increasing of market share.
Improvement of execution in terms of working in the outlets.
Handling important sales deals.
Team management. Motivating team members.
Preparing sales policies and marketing strategies.
Managing sales executives.
Sales training to subordinates.
Sales resource management.
Mapping potential customers and generate leads for the organization.
Brand promotion.

Период работы

июнь 2013 — ноябрь 2014   (1 год 6 месяцев)

Должность

Area Manager

Компания

British American Tobacco

Обязанности

Development Trade Marketing Representatives via personal experience, joint visits to partners, participating, facilitate an trainings, delegate responsibilities, giving personal projects and composing analysis (SMART) as an evaluation of the project.
Share of market increasing thru controlling of special tobacco equipment installation and out of stock minimization.
Realisation of regional sales and distribution plan which meets the targets and is alligned with brand strategies as well as commercial needs
Management of sales and distribution strategies and execution to maximize product availability, manage sales and distribution
Management of team of respresentatives in terms of sales/distribution/trade marketing targets alligned with company strategies

Период работы

июнь 2011 — июнь 2013   (2 года 1 месяц)

Должность

Retail Communication Executive

Компания

British American Tobacco

Обязанности

1) Development and coordination of trade communication strategy for the provision of appropriate information platform for retail trade of brands;
2) Development and coordination of B2B strategy for the provision of BAT leading positions in retail trade;
3) Development and coordination of B2C strategy for the provision of the brands strategy reflection in activities on influencing consumers and fulfillment of such activities on proper level;
4) Development and coordination of the main dialogue with consumer with the help of information platform for retail trade in the whole organization (brands price segmentation scheme, CDC&RDF)
5) Development, realization and estimation together with brand managers the national and regional marketing programs GroCon in order to achieve the company goals on brand and trade marketing and to provide for the appropriate level of trade and consumer participation in time and within the budget;
6) Development, distribution and realization of cycle instructions on activities/programs in retail communications;
7) Managing communication strategy of marketing materials for the points of sales; development of the whole range of marketing materials for all the trade channels and communication points in retail trade, provision of efficiency and effectiveness of communication points utilization;
8) Initiating of communication points in GroCos;
9) Initiating of retail classification and clusterization;
10) Arranging meetings on retail communications;
11) Provision of communication expertise on brands in points of sales and close cooperation with zones of sales;
12) Development and realization of new concepts for retail communications in order to achieve and keep competitive advantage of the company and to reflect market trends in communication methods;
13) Managing agencies and suppliers in order to ensure programs realization;
14) Managing communications, coordinating them, exchanging of information and experience with the regional trade teams.
15) Managing budget in retail communications, providing of cost-efficient development and managing of communication points and programs.

Период работы

март 2010 — июнь 2011   (1 год 4 месяца)

Должность

Distribution Representative

Компания

British American Tobacco

Обязанности

1)Execution of availability, placement and recommended pricing plan in retail points of sales, as well as the plan on calls frequency;
2)Establishment of solid business relations with clients;
3)Provision of actual information on clients and market in the covered area;
4)Timely reports preparation ;
5)Control over marketing activities in the covered area.

Период работы

июнь 2007 — февраль 2010   (2 года 9 месяцев)

Должность

Distribution Representative

Компания

"Ruslan LTD" LLP - "Efes Kazakhstan" official distributor (Petropavlovsk)

Обязанности

1)Execution of availability, placement and recommended pricing plan in retail points of sales, as well as the plan on calls frequency;
2)Establishment of solid business relations with clients;
3)Provision of actual information on clients and market in the covered area;
4)Timely reports preparation ;
5)Control over marketing activities in the covered area.

Образование

Образование

Высшее

Окончание

2009 год

Учебное заведение

Северо-Казахстанский Государственный Университет

Специальность

Экономический, Учет и аудит

Дополнительная информация

Иностранные языки

Английский (Свободный), Немецкий (Базовый), Казахский (Разговорный)

Водительские права

Категория B

Владение компьютером

Продвинутый пользователь

Курсы и тренинги

Global Training "Positive" (effesctive sales, negotiation & merchandising principles), "Leadership" training, "Effective sales".

Навыки и умения

Literate in Windows, MS Office (Word, Excel, Powerpoint), Optimum, Panorama, Internet, office equipment work, responsible, hardworking, punctual, ambitious, sociable, accurate, quick to learn, managerial abilities, able to travel